Media Technology

Digitalisation will continue to accelerate across all segments of the media & entertainment sector, whether it be marketing services, publishing, radio, TV, film, music, the internet and gaming. This rapid change is putting pressure on companies to embrace new technologies, satisfy the ever demanding consumer, comply with new regulations and search for a position in a new digital value chain.

Non-digital revenue streams still account for the majority of global content consumption, meaning there is still lots of room for disruption. New technologies and devices such as the Smartphone and IPTV will rapidly drive, and be driven by, new content consumption behaviours, as consumers increasingly demand more value from their content. They also want more control over what, when and how they consume that content.

As digitalisation becomes more pervasive and consumer behaviour changes, business models will evolve and new ones appear. The Ad-funded revenue model capitalises on the evolving consumption behaviours by delivering advertising that is increasingly more targeted and relevant to the specific audience. The "freemium" model is ever more popular, where basic services are free but a premium is paid for advanced features.

Kingston Smith W1

Located in London's West End, Kingston Smith W1 is a respected centre of expertise in the media and entertainment industry. Over the years, we have built a large client base of businesses across all areas of the industry, including advertising, market research, public relations, film & TV, music, media rights, digital media and gaming.

We work with businesses of all sizes ranging from start-ups and established owner-managed businesses, to large private groups and AIM-listed companies.

Our client focus means that each client works with a media & entertainment specialist lead partner who is responsible for the whole relationship and supported by a team of experts, who are experienced within the sector and understand your business.

By working closely with clients that operate in a similar sector, we have developed specific services tailored to key stages of their business' development. Many of our clients choose to use these bespoke services for the sector alongside our mainstream audit, accounting and tax services.

As sector specialists, we believe it is important to be at the forefront of changes and developments within the industry. We have therefore developed Insight, the Kingston Smith W1 blog, where we post original thought leadership and research relevant to the sector. The idea is to encourage discussion around these issues and to open up new areas of debate. We are also members of the IAB, the Internet Advertising Bureau, where we have a particular interest and involvement in the Mobile Advertising Group.

We also ensure that we communicate with our clients and contacts regularly via newletters and publications, and through a series of added value tailored events, such as seminars, lunches and breakfasts.

We also work with a wide range of other technology businesses